Holzmichl Cheese

TV Advertising

CHALLENGE

Holzmichl cheese is a product from the Migros subsidiary Schwyzer Milchhuus. The Tells Söhne agency approached us with the project to shoot a commercial for Holzmichl cheese. The agency had already developed the idea that the length and care of Holzmichl’s beard would represent a good metaphor for the quality and maturity of the cheese.

Based on this idea, we produced a script for the visual realisation. We organised the entire production through to the final film. The original concept was thereby ultimately transformed into an appealing and amusing TV commercial.


Production Maurin Crameri, Alina Benz | Regie Maurin Crameri | Camera Luzius Müller | Post-Production Maurin Crameri


Tasks
Shooting
Postproduction