Cardinal – Eeeh Santé

Game Teaser

CHALLENGE

Cardinal is a sponsor of the three ice hockey clubs FG, LHC and Servette. In order to announce and explain the “Eeeeh Santé” game during the breaks of ice hockey matches, Cardinal commissioned us with the creation of a teaser ad to be show on the screens before the beginning of matches. The aim of the ad was to reflect the humour of the game as well as motivate spectators to get involved.


REALISATION

We opted for a cartoon look with funny characters, dynamic perspectives and bold graphical elements. The animation colours were based heavily on the Cardinal branding, ensuring the recognition factor despite the cartoon style.


Production Dominik Ruckli | Motion-Design Dominik Ruckli, Roman Frei


Customer
Cardinal
Tasks
Conception
Animation
Motion Design
Sound Design